Big Ideas

What really makes a successful entrepreneur?

What they do, how they act…and how to find your best path to business success? How can you mitigate the risks of entrepreneurship. 

Get the 3 “W’s” right from the start

What will you sell, who will buy it–and why will they buy it from you?

What is entrepreneurship? 

  1. Hypothesis testing and continuous iterative learning
  2. Good entrepreneurs are great LEARNERS.
  3. Fast and Constant iteration is a requirement
  4. The faster you fail, The faster you learn
  5. Do small, cheap, fast experiments.
  6. Its a process that can be learned
  7. There are no mistakes in experiments – only surprises.

Love the customer more than your product. LISTEN

  1. You can’t listen while you are talking
  2. You have to listen until it hurts
  3. You can’t be defensive – don’t try to protect your product.
  4. Don’t fall in love with the product because that’s the job of your customer.

Why should the customer buy from you?

  1. What value are you adding?
  2. You have to be different and unique.

ACTION Items:

  1. Answer the 3 W’s
    • GO find those people and talk to them and listen to them?
  2. Go look at the competition
  3. Do an Experiment – Small, Cheap, Fast.
    • Minimum Cost experiment.

Interview Links

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