Discussed in this Video:

1. Understand your customers

   1. Their primary desires – Interview and talk to them to know what it is they want. Until you are able to do that, you would not be able to market to them.
   2. Their fears and frustrations – Make a list of their primary emotions
2. Their perceptions of you
   1. Do not be a salesman 
   2. Be their doctor – Be someone who can understand their problem and suggest a solution
3. What they want to know about you – Are you authentic?