- Great ideas don’t just appear out of nowhere.
- Stories of Archimedes and Newton show proof to contrary
- We assume that ideas originate from one individual and that person is entirely responsible for bringing it to life.
- Ideas have a much more complicated path
- It’s often the influence of others ideas that creates a new idea
- Ideas build of off of one another
- Telescope was invented by 6 people
- Guttenberg leveraged ideas from wine press
- Van Gogh copied 30 of his paintings from others
- We all utilize existing ideas and connect them
- Innovation comes from combining previously distinct and uncombined ideas
- There might be no Correlation between the depth of a person’s knowledge and the quality of the work they produce
- Expertise can actually hinder creative ability
- Experts begin to believe in limitations of what is and what is not possible
- Dean Simonton study
- Most productive individuals aren’t the experts in the field
- As we learn more about a field, our ideation rate shrinks. We tend to generate less ideas
- We must adopt the mindset of a young learner. Become an outsider by entering a brand new field.
- Motivation is hugely important for creativity but the kind of motivation is just as important
- Intrinsic – results in far more creative work than creative
- Extrinsic – can be detrimental to creativity
- 22 people created light bulbs before Edison
- His great creation was Menlo Park facility where he hired a team
- They were called muckers
- They turned Edison into a lone genius…. But it was instead a work of the collective muckers
- Creativity is a team sport.
- Team needs diversity
- Creativity loves constraints
- Constraints give us structure to work with
- Lack of Resources is not the problem. Lack of resourcefulness is
- Creativity requires constraints
- 4 constraints that promote creativity
- Domain – provide a structure to work within. Limits variability
- Cognitive – limitations of the mind.
- Variability- how much does it need to vary from the original
- Constraints force simplicity
- 37 signals
- Stop whining. Less is a good thing
- If you build a better mousetrap, the world will beat the path to your door – big myth.
- We have to be persistent in face of rejections the idea will face
- David Burkus Website
- Myths of Creativity on Amazon
- 100 Ways to Develop the #1 Ingredient of Success
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