Big Ideas

Jay Baer’s Youtility offers a new business approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Jay Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.

Turning Marketing Upside down

  1. Top of Mind
  2. Frame of Mind
  3. Friend of Mine

Ways of providing Utility 

  1. Self serve information
  2. Radical Transparency

5 step process for creating Youtility:

  1. Identify Customer needs
  2. Map customer needs to useful marketing
  3. Market your marketing
  4. Insource Youtility
  5. Make Youtility a Process

Interview Links

 

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